Solar Lead Generation
Solar Leads That Actually Work
Stop paying for marketing that doesn't bring in customers. We build lead generation systems for Australian solar businesses — websites, ads, and funnels that turn strangers into paying clients. You'll know exactly where every lead comes from.
Current situation
Your situation today
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What you're reading: how we generate qualified solar leads, how to model your ROI, and what the first 90 days typically look like.
ROI model
Model your numbers before you commit
Adjust ad spend, CPL, and your sales funnel (LAPS) to see estimated leads, installs, and profit. Presets are starting points—override anything.
Results at a glance
Results not guaranteed. Outcomes depend on market, offer, and execution.
Residential Solar ROI Calculator (Facebook)
Model ROI for residential installs using an estimated CPL and your LAPS conversion rates. Defaults are prescribed estimates — override anything.
Inputs
LAPS (Lead-to-Install Pipeline)
Note CPL + LAPS rates are estimates. This is a planning model to demonstrate how the end-to-end system produces residential installs.
Results
| Metric | Value |
|---|---|
| Monthly Meta ad spend | $3,000 |
| Prescribed CPL estimate | $100 |
| Leads (monthly) | 30 |
| Lap 1 — Leads contacted (monthly) | 21 |
| Lap 2 — Consults booked (monthly) | 9.45 |
| Lap 3 — Consults attended (monthly) | 7.09 |
| Lap 4 — Residential installs closed (monthly) | 1.77 |
| Average revenue per residential install | $8,500 |
| Revenue (monthly) | $15,061 |
| ROAS (ads only) | 5.02x |
| Cost per booked consult (ads only) | $317 |
| CAC per install (ads only) | $1,693 |
| Windpixel service fee (monthly) | $1,500 |
| Engagement length | 3 months |
| Total leads (3mo) | 90 |
| Total residential installs (3mo) | 5.32 |
| Total revenue (3mo) | $45,183 |
| Total cost ads + fees (3mo) | $13,500 |
| ROI (revenue-based, 3mo) | 235% |
| Gross profit (monthly) | $3,765 |
| Total gross profit (3mo) | $11,296 |
| Profit after ads + fees (3mo) | $-2,204 |
| ROI (profit-based, 3mo) | -16% |
| Breakeven CPL (profit-based) | $126 |
Preset: Typical (override any field).
This calculator models residential installs using an estimated CPL and your LAPS conversion rates. Actual performance depends on offer strength, speed-to-lead, and sales process.
Why this matters
From clicks to qualified enquiries
A solar installer came to us last year. They were spending thousands a month on Google Ads. Getting clicks. Getting traffic. But barely any qualified enquiries.
We looked at their setup. Their ads were fine. Their keywords were fine. But their website was killing their leads. Slow to load, hard to navigate, no clear call to action. People would click, look around, and leave.
We rebuilt their landing pages, added click-to-call and quote forms, simplified everything. Same ad spend. But now they were getting 15-20 qualified leads a week instead of 3-4. That's the difference between traffic and leads.
Lead generation isn't about getting more visitors. It's about getting more customers. Everything we do starts with that goal.
Foundation
Lead generation systems for Australian solar businesses
A lead is someone interested in solar for their home or business. They've filled out a form, called your number, or booked a quote. They're not a customer yet, but they're close.
Lead generation is about building systems that create these leads consistently. Not random bursts when you get lucky. Predictable, measurable results you can count on.
For most solar businesses, that means three things working together: a website that converts, advertising that reaches the right people, and tracking that shows what's actually working.
What we do
A complete lead generation system for solar
Lead Generation
Meta & Google Ads that reach homeowners and businesses actively looking for solar. We run and optimise campaigns so you get a steady flow of qualified leads.
Lead Capture
Landing pages, forms, and click-to-call so every visitor can become a lead. We design for conversion so you don't lose enquiries.
Strategy
We align ads, landing pages, and follow-up with your goals. Clear metrics, reporting, and ongoing optimisation so results improve over time.
Lead Nurture
Follow-up sequences, CRM, and speed-to-lead so no enquiry goes cold. Your team sees every lead and can respond fast.
- Sarah M.·Google Ads2h ago
- James L.·Meta Lead5h ago
- Emma K.·Quote form1d ago
Campaign Setup
Residential Installs – Campaign Structure & Layering
How your Meta and Google campaigns are structured and how leads are nurtured.
Meta
60–70%Consistent baseline lead flow independent of seasonal offers.
Drive urgency + early pipeline velocity.
Recover lost traffic + increase conversion efficiency.
Solar Business – Brand Keywords
Cheap Campaign
→ Landing Page
Evergreen (Solar Keywords)
Solar Keywords
High-level flow
Services
What we can build for you
Everything you need to get more solar leads. Pick what you need, or let us build a complete system.
Lead Generation Websites
Websites and landing pages built to capture solar leads. Strategic forms, clear calls to action, and fast load times. Every element designed to turn visitors into enquiries.
Google Ads Management
Get in front of people actively searching for solar. We build and manage Google Ads campaigns that target the right keywords and convert clicks into leads.
Learn more →Facebook & Meta Ads
Reach homeowners and businesses considering solar. We create targeted campaigns that put your business in front of people most likely to become customers.
Landing Page Design
Dedicated pages designed for solar campaigns. Higher conversion rates than sending traffic to your homepage. Perfect for ads and promotions.
Lead Generation Funnels
Multi-step systems that nurture leads from first contact to sale. Automated follow-ups, email sequences, and tracking at every step.
Conversion Tracking & Optimisation
Know exactly where your leads come from. We set up tracking, analyse the data, and continuously improve your conversion rates.
Google Ads
Search intent that converts
Google Ads puts you in front of people actively searching for solar. Someone types "solar panels Brisbane" or "solar quote Melbourne" and your ad shows up. That's a hot lead.
But Google Ads can also waste a lot of money if you don't know what you're doing. Wrong keywords, poor ads, bad landing pages - it all adds up to clicks that don't convert.
We manage Google Ads campaigns for solar businesses across Australia. We know what works and what doesn't.
Every campaign includes proper conversion tracking, so you'll know exactly how many leads you're getting and what they cost. No guessing.
Meta Ads
Facebook & Instagram
Facebook and Instagram aren't just for brand awareness. With the right targeting, they're powerful lead generation tools for solar.
We create campaigns that reach homeowners and businesses based on demographics, interests, and behaviour. Then we retarget people who've visited your website but didn't convert.
Lead form ads let people enquire without leaving Facebook. We've seen these work brilliantly for solar installers and energy businesses.
Conversion
Your website is the foundation
Ads drive traffic. But traffic without conversion is just wasted money. Your website is where leads actually happen.
That's why we always look at your website before recommending ads. Sometimes a few changes to your site will double your leads without spending more on advertising.
If your website isn't ready, we can build you one that converts. Or we can create dedicated landing pages for your ad campaigns. Either way, we make sure every click has the best chance of becoming a lead.
Tracking
Know what's working
"I think the leads are coming from Facebook, maybe?" That's not good enough. You need to know exactly where every lead comes from.
We set up proper tracking for everything: form submissions, phone calls, chat messages, bookings. Every lead is tagged with its source so you can see what's working.
This lets us optimise continuously. If Google Ads is bringing in leads at $50 each and Facebook is bringing them at $150, we shift budget to Google. If a landing page is converting at 5% and another at 2%, we figure out why and fix it.
Data-driven decisions, not guesses. That's how you get more leads without spending more money.
Fit
Solar businesses we work with
From residential installers to retailers—we tailor campaigns to your model.
Residential Solar
Home solar, batteries, inverters
Commercial Solar
Business, retail, industrial
Solar Retailers
Panels, equipment, distribution
Solar Installers
CEC-accredited installers Australia-wide
Energy & Utilities
Retailers, aggregators, VPPs
Solar Maintenance
Cleaning, monitoring, repairs
Coverage
Australia-wide
Metro, regional, or national—we set up and optimise campaigns for wherever you operate.
Process
Our lead generation process
Five stages, linear and repeatable—from strategy through to reporting and optimisation.
- 1
StrategyClient Targeting & Offer Building
We define who your ideal customer is, what offer converts them, and how we’ll reach them. No spray-and-pray — every campaign starts with a clear strategy.
- 2
Lead GenerationPaid Ads — Meta or Google
We run and manage your paid campaigns on Meta (Facebook, Instagram) and/or Google. We target people actively looking for solar and get your offer in front of them.
- 3
Lead CaptureMeta & Insta Lead Forms, Landing Pages
Leads are captured where they are: Meta lead forms for instant intent, or dedicated landing pages that convert. Every lead is tracked and flows into your CRM.
- 4
Lead NurtureSMS & Email Automation
We set up automated sequences so every lead gets timely follow-up: SMS for speed, email for detail. No lead goes cold — we nurture them until they’re ready to close.
- 5
Reporting & dashboards
Live views of leads, CPL, and installs—so we optimise with data, not guesses.
Report & OptimiseData-driven improvement
We report on what’s working: leads, cost per lead, and closed installs. Then we optimise — creative, audiences, and funnels — so results improve over time.
Timeline
What the next 3 months look like
A typical timeline for getting from zero (or messy) to predictable solar leads.
Foundation & launch
- —Discovery, strategy, and tracking setup
- —Landing pages built or optimised
- —Ad campaigns created and launched
- —First leads and early data
Optimisation
- —Bid and creative optimisation based on real data
- —SEO and content work (if in scope)
- —Conversion rate improvements
- —Budget reallocation to best performers
Scale & refine
- —Scale what works, pause or fix what doesn't
- —Ongoing reporting and strategy review
- —Predictable lead volume and cost per lead
- —Plan for next quarter
ROI mindset
Return on your investment
Lead generation is an investment, not a cost. The right question isn't "how much does it cost?" but "what does a lead cost, and what is that lead worth to me?"
We focus on cost per lead and lead quality. When we improve your landing pages and tracking, you often get more leads for the same ad spend. When we optimise your campaigns, your cost per lead goes down. Over time, you get predictable volume at a known cost - so you can plan installs, staffing, and growth.
We don't lock you into long contracts. We show you the numbers. If it works, you keep going. If it doesn't, we fix it or you stop. That's how we align with your success.
Solar leads. Real results.
Build your solar marketing strategy
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