Generative Engine Optimisation (GEO)
When an AI Summarises
Your Category —
It Should Tell the Truth
About You.
GEO is the layer beneath classic SEO: how large language models summarise trusted sources when someone asks for a recommendation. We tighten your entity, citations, and site copy so assistants can cite you without inventing facts.
GEO
Generative-first lens
Entity
One coherent story
Proof
Checks you can repeat
Service areas
We operate from Wattle Grove and work with businesses across Perth's eastern corridor and wider metro for GEO Perth — Generative Engine Optimisation. Suburbs we commonly work with include:
- Wattle Grove
- Forrestfield
- Lesmurdie
- Orange Grove
- Kenwick
- Welshpool
- Beckenham
- Cannington
- East Cannington
- Perth Airport
- Kalamunda
- Gosnells
- Maddington
- Bentley
- Maida Vale
- High Wycombe
- East Victoria Park
- Lathlain
- Kewdale
- Cloverdale
- South Perth
- Como
- Wilson
- Riverton
- Parkwood
- Willetton
- Rossmoyne
- Bull Creek
- Ferndale
- Lynwood
- Huntingdale
- Southern River
- Jandakot
Local neighbourhood pages: Local SEO Perth. Related: AI search visibility.
Generative Answers Do Not Guess — They Synthesise What They Find.
If your business is described inconsistently across the web, or your site never states who you serve and where in plain language, models default to whoever looks clearer. That is not a product problem — it is a signal problem.
- Entity and NAP drift across directories and partner sites
- Pages that never say, in one paragraph, what you do and for whom
- Schema and structure treated as optional instead of baseline
- No repeatable way to check what assistants might say about you
- Assuming “AI SEO” is hype while competitors clean up their facts
GEO, not buzzwords
We work from a checklist: entity, citations, content clarity, and how generative surfaces use those signals — not a vague “be everywhere” pitch.
Fits classic SEO and local
GEO strengthens the same trust story as organic and Maps. We coordinate so you are not paying twice for disconnected advice.
How it works
Straight steps. You always know what happens next.
- 1
Baseline your entity
How you are described on your site, GBP (if relevant), and priority citations — what could a model safely repeat?
- 2
Tighten the facts
Copy, structure, and schema recommendations so machines and humans get the same story.
- 3
Monitor sensibly
Lightweight prompt and citation checks as tools evolve — without pretending anyone controls third-party models.
GEO program
What you get
Assessment
- Entity and citation consistency review
- Site copy pass for who / where / what (plain language)
- Structured data recommendations (with your dev if needed)
- Snapshot checks for brand and service-style prompts (manual)
Execution support
- Prioritised fix list with SEO / local SEO handoff notes
- No black-hat entity tricks — sustainable signals only
- Clear limits: we do not control ChatGPT, Gemini, or Perplexity
- Perth-based team; direct communication
What to expect
Realistic timelines — no overnight magic promises.
Week 1–2
Clarity
You see where your entity story is weak or inconsistent.
Weeks 3–5
Fixes
Priority updates implemented or queued with your team.
Month 2+
Iterate
Refine as new AI surfaces roll out and search blends further.
Ongoing
Stay aligned
GEO moves with SEO — we adjust both on one roadmap where it helps.
What clients say
Real Google reviews — specific feedback from business owners we work with.
"I decided to work with Lance after a strong recommendation from Melbourne, and it was one of the best decisions I've made. Lance and his team excel at clear communication, prompt delivery, and valuable insights. Their personalised approach and outstanding creativity truly differentiate them in the crowded digital marketing scene."
"Lance and his team have been amazing to work with. They communicate clearly, deliver quickly, and even went above and beyond by giving me extra advice for my business along the way. In the digital marketing space, you often pay a lot and rarely come across a team that's truly good — but Lance and Windpixel Digital are the real deal."
Audits, sprints, or bundled with SEO
GEO is often a focused audit first, then execution alongside content and technical SEO. We quote scope after we see your site and market.
Engagements
- Standalone GEO / entity audit + written roadmap
- Sprint execution for high-impact copy and schema fixes
- Bundled with SEO or local SEO for one accountable team
- Realistic expectations — no promised placements in any one assistant
If GEO is not the right lever yet, we will say so and point you to what is.
Common questions
Straight answers to what most owners ask before they start.
What is GEO vs SEO?
Can you guarantee we appear in ChatGPT?
Is GEO only for tech companies?
How is this different from your AI visibility page?
Do we need local SEO too?
How do we measure progress?
No Mysticism. Just Signals You Can Fix.
We do not sell magic prompts or guaranteed AI rankings. We improve the facts machines rely on — and show you what changed.
Make Generative Search Work for You — Not Against You.
Book a call. We will walk through what we would verify first for GEO in your market.
No obligation — we tell you straight if we are not the right fit.